Creative + Art Direction for The Nue Co. Rebrand campaign, 
across both stills and moving image.  This 360 campaign spanned all internal and external channels: social, paid media, wholesale, retail, events + activations.

 

The campaign celebrates the new packaging, colours and messaging -‘The Art of Feeling Well’, because looking after your health is as much an art as it is a science. 

CREDIT: Creative + Art Direction, Video Direction, Video Editing + Animation, Still + Video Post-Production.

Packaging Rebrand: Combo NYC

Photographers: Cameron Bensley, Jean-Marie Binet
Set Designers: Camilla Byles, Camille Lichtenstern
DOP: Rory Critchlow-Simpson
Colour Grading: Samantha Day