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The Nue Co. MIND ENERGY Campaign
2021
Introducing MIND ENERGY - The Nue Co.'s third functional fragrance, serving the purpose of invigorating mental energy using patented olfactory technology.
The MIND ENERGY campaign was brand’s first step CGI Product realm, with the aim to visually emphasise the brand’s forward-thinking and futuristic approach to fragrance and supplements, as well as stand out in a highly saturated and competitive market.
The launch campaign consisted of a Campaign Hero Film, OOH Campaign, Social and Paid Media Assets.
CREDIT: Creative Direction, Motion Art Direction, Sound Design Direction, Social + Paid Media Content
3D Animation: Jace Crowley
Sound by Trait Sound















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