The Nue Co. Sephora Inner Beauty + Outer Health

2022

A 360 campaign for The Nue Co.'s Launch into the Sephora retail space, including campaign films, OOH, social and paid media assets.

Focused on ‘What The World Can’t See’ - the creative explored the science behind societies standards for hair and skin health and how the inner functioning body reflects our outer health. In order to challenge the ‘surface level’, the direction included a collaboration with photomicrographers which are paired with portraits.

CREDIT: Creative + Art Direction for Stills + Moving Image, Video Editing + Animation, Art Direction for Print Media + OOH.

Photography: Eloise Parry, Felice Placenti
DOP: Israel Wilson
Grade: Samantha Day 
Sound: Daniel Brangwyn
3D Product: Andreas Hansson